Our mission
To bring order to the flower and plant market, make its prices transparent, shorten the chain of intermediaries, and defend producers before the bodies that decide their trade.
About the Iran Flower and Plant Union
The Iran Flower and Plant Union is a national trade body representing flower and plant producers across the country through its member cooperatives, defending their trade, economic and export interests.
Our vision
A transparent and competitive market at home, and a durable place for Iranian flowers and plants in regional and world markets.
Board members
Alireza Keshavarz
Chair of the board
Since 2023
Maryam Ahmadi
Deputy chair
Since 2023
Mohammad Rezaei
Treasurer
Since 2022
Saeed Mousavi
Secretary of the union
Since 2023
Fatemeh Nouri
Board member
Since 2024
Hassan Ghasemi
Alternate board member
Since 2024
The union's journey
The union is founded
Growers and traders of the flower and plant trade meet, and the union is formally registered.
A market pricing system begins
Daily prices from the reference markets start to be published.
The provincial network grows
The union establishes offices in all 31 provinces.
The export programme opens
An export office is formed to establish a presence in regional markets.
One system for members
The online member panel opens, and licences are issued electronically.